How to use the Revenue Calculator
- Choose units × price or customers × monthly price.
- Enter growth (and churn for subscriptions).
- Read the projection table.
What does this tool do?
For product sales, revenue is units sold times price. For subscriptions, monthly recurring revenue (MRR) is paying customers times average revenue per customer, and annual run rate is MRR × 12.
Growth and churn compound: the net monthly growth rate is applied each month to give a realistic curve rather than a straight line.
Why use it?
- Products or subscriptions.
- Growth and churn.
- Monthly projection table.
Privacy
The calculation happens instantly in your browser. The numbers you enter are not sent to our servers or saved. There's no account to create and nothing to install.
Last reviewed by the M2Toolkit team.